David A. Hensher, PhD, FASSA
Founder and Director of the
Institute of Transport and Logistics Studies (ITLS)
The University of Sydney Business School
A move towards transport centred on a range of convenient coordinated services, rather than personally-owned modes, known as Mobility as a Service (MaaS), contributes to an intelligent and exciting future. This lecture provided an overview of MaaS and how it can be conceptualised as a framework within which new societal and business opportunities for delivering multi-modal mobility services to the market might be achieved. With MaaS being a relatively recent development, Professor Hensher identified some of its key pre-conditions, as well as the many challenges in delivering MaaS to the market, including the hype and rhetoric. He also reported on evidence from the recently completed Sydney MaaS trial.