The Inaugural John Taplin Memorial Lecture in Transport, by Professor David A. Hensher, PhD FASSA
Book your seat here to attend the presentation. A move towards transport centred on a range of convenient coordinated services, rather than personally-owned modes, known as Mobility as a Service (MaaS), contributes to an intelligent and exciting future. This lecture will provide an overview of MaaS and how it can be conceptualised as a framework within which new societal and business opportunities for delivering multi-modal mobility services to the market might be achieved. With MaaS being a relatively recent development, Professor Hensher will identify some of its key pre-conditions, as well as the many challenges in delivering MaaS to the market, including the hype and rhetoric. He will also report on evidence from the ongoing Sydney MaaS trial.